A New Year brings new opportunities, but if you are a
small business owner, you probably have limited time when it
comes to marketing your business. So, it’s vital that you
know where to target your efforts to be the most effective.
In this article we cover the 10 best small business
marketing ideas in 2019.

1. Create a marketing plan for your
business

If you think of small business marketing
as the cake, your marketing plan is the recipe. And as any
chef knows, without a recipe to guide you, your cake could
end up a bit soggy in the middle! A marketing plan should
include setting your goals for the year, and this should be
targeted to focus your promotions. Ask yourself, which
services do you want to promote? Which marketing channels do
you want to try? If you are feeling stuck at setting your
strategy or coming up with ideas, invest in professional
help. Maybe all you’ll need is a video or marketing agency
(even a copywriter). Make sure you start
the year with a solid plan for the direction you want to
take your business marketing.

2. Make sure your
business cards, brochures, and other promotional products
are up to date

If your logo is dated, and your
point-of-sale material looks like it could do with some
help, it’s time for a revamp. Most businesses need to look
at their marketing materials every 3 to 5 years, as
brochures and logos can become dated very quickly. Always
hire professionals for this – your son, niece, or
well-intentioned neighbour is not the designer you want
(unless they’re certified professionals with raving
reviews on their portfolios). Remember your business card or
brochure is designed to reflect people of your services. If
you want your business brand to stand out and look
professional, it’s imperative that your marketing
collateral does the same.

3. Refresh your
website

Keeping your website fresh is critical if
you want to be found in 2019. Does your website look like a
myspace site? Is it mobile responsive? Or, even worse, do
you not even have a website? Unless you are so hipster it
hurts, it’s time to hit refresh! As with your marketing
collateral, your website is an investment, and you should
only hire a pro. The website needs to be fully functional on
all devices and user-friendly. Aim for a website that’s
easily navigated, quick to load, and quick to inform your
audience about your business. If you have too much content,
or your site is slow to load and hard for users to navigate,
it’s likely your customers will drop off your site and
switch to the competition.

4. Be active on social media

If you’re
marketing your small business on a smaller budget, social
media is your best friend. While it’s no longer a free
advertising tool, it’s still a lot cheaper than most other
options. Its ability to convey targeted messages in
real-time to a targeted audience also means way more bang
for your buck. But user beware: due to social media’s
popularity and constantly evolving nature, keeping informed
and avoiding out-dated advice or “myths” can be a bit of a pickle.
It’s highly recommended that you budget for professional
help with your social media – even just to get you
started.

5. Give free
samples or trial periods of your product

Could
you talk about your product on a Facebook Live stream or a
webinar, or live stream your workplace activities? Or could
you organise a Meetup event, perhaps hosted at your
workplace, to talk about what you do? These are inexpensive
activities that can create buzz around your brand, get
people of your community together, and get the ball rolling
about you and what you do at your small business.

6. Look into
video marketing

Video marketing is what’s
trending right now. People are reading less
and prefer to consume content in video format. Fortunately,
good video marketing can be done on a budget. You can even
use your phone (assuming it’s somewhat modern) propped up
on a coffee-cup tripod to start practicing your video
skills. If you’re too shy to appear in the video, you can
use software like Loom to do a voiceover presentation, or to
make animated explainer videos. Then upload the result to
your preferred social media channel (don’t forget YouTube)
with a title and good description. Simple as
that!

7. Get your small
business on directories and social services such as Google
My Business, Groupon, Yellow, and Yelp

Thousands
of people use these platforms to rate, ask questions, and
discover new businesses every day. Registering for an
account is free (you just need a Gmail address to access the
Google My Business platform). These platforms make it easy
to share information about your business and promote
products and services through pictures and
video.

8. Up your content
marketing game

Content marketing is still strong
in 2019. Love to write? Update your small business’ blog at
least twice a month with useful information for your
customers or think pieces about topics relevant to your
industry. You could even write your own e-book about your
personal business experiences, your industry, or your market
niche. If you’re more of a talker (and don’t sound like
Fran Drescher), you could launch your own podcast. A nifty
app called Anchor is a brilliant tool for DIY
podcasting.

9. Invest in
SEO

Long term, being in first position on Google
is going to bring you your ideal clients. But as a small
business, how do you get there? Being on the first page of
Google can be near impossible – especially if you are
operating in a highly competitive market. But it’s not all
doom and gloom. The easiest strategy is to try to rank for
unique services (which will have less competition) or what
is called “Long Tail Key Words”. This is definitely an
area where you need to call in the experts. Ideally, pick a
marketing agency that can see the big picture and help you
achieve great search results in the long term, while
maximising any marketing activities in the short term for
more instant wins.

10. Do some
good

Do something really out of the box and good
for your community, like volunteering or sponsoring a local
event. Organise free workshops or classes related to your
craft to the kids from local schools and universities.
Giving is not only good in itself, but is good for the image
of your business, and also gives you some extra promotion.
Alternatively, go without your company name and just ride
off the positive vibes, man…

Start 2019 with your right
foot forward and market your small business in the right
way. You’ll improve not only your cash flow but also your
community. If you need help, give the marketing team at Creative Content a call to see how you
can kickstart your marketing this
year.

ends

© Scoop Media

Source: http://www.scoop.co.nz/stories/BU1902/S00220/10-small-business-marketing-ideas-for-2019.htm