The formal definition of video CMS limits them as a repository of video files uploaded to a library and made accessible to authorized viewers through a shared link. However, with growing competition among the top video sharing scripts and vendors offering advanced utilities, the requirements for a competitive video CMS by the end of 2018 are more than the mere capabilities to share videos.
No doubt, when marketers get 66% more leads through video marketing, businesses would be highly interested in buying a competent video CMS. That is where the competition to become the top vendor for video marketing solutions kicks in. This article will give a brief overview of what a video CMS is. We will further extend our discussion to desirable features of a reliable video CMS, with a list of the top five video CMS in the market today. So, let us jump in.
What Is a Video CMS in general?
A video content management system, as generally called video CMS, can be a computer or web application that allows users to manage an online repository and sharing of videos through a centralized location. They are similar to a Content Management System like WordPress or Drupal, except the term “Content” in video CMS is for video files. You can call them the CMS with an extra set of abilities to facilitate video sharing for different purposes.
Advanced Usage of a Video CMS
Depending on the modes and aim of utilization, different businesses and individuals require video CMS for dissimilar purposes. Here is a list of some common utilization of video sharing scripts:
Enterprise Video Management
Businesses and corporate organizations utilize videos for an array of intentions. Be it for marketing and advertisements, brand education, customer support, product education, or tutorials, corporates produce numerous videos each day. The challenge is not just to share these videos internally and externally but also to organize them in a systematic way. Moreover, it is extremely crucial to have a reliable central repository capable of classifying proprietary videos to avoid unintentional distribution with the unauthorized audience.
For these reasons alone, you cannot rely on a public video sharing platform and require your own video CMS to manage the enterprise aspects such as video categorization, scheduling, access control at different levels, authorized distribution, internal and external distribution etc.
Video CMS in the current scenario comes with advanced analytics and affinity to support the integration of popular video analytics scripts like Google Analytics. Having a dedicated video CMS within the organization can help corporations to facilitate seamless eLearning with videos. Companies can create video courses for their employees, upload to the central repository, and distribute to the concerned audience with access control. In the end, if a video CMS can also work as a Learning Management System, businesses can save a huge amount that could have been spent in buying a separate LMS for corporate eLearning programs.
If you are an artist or video creator with a flair for video production, sharing video might not be your only goal. Would you not seek some earnings with your creations? Public video CMS like YouTube, Vimeo, and Daily Motion are indeed the best platforms to share and earn from video production. However, if you have already been doing so, you would know that these platforms have an array of challenges for an independent creator:
- You need to comply with an array of rules and platform policies.
- Earning through video monetization is not sufficient.
- You do not hold a right on your videos; they belong to the platform.
- Platforms can take down your videos for any random reason, and many more.
You need a platform of your own to formulate your own rules and policies. No doubt, YouTube is definitely a good way to start and gain some popularity, but you need a stable platform of your own to do what you actually intend with your creations. The Ads-only monetization is just insufficient to build a career in video production.
Create a Video Sharing Website
A typical video CMS holds all the abilities to share a video, but video CMS today is for more than just video sharing. They are a medium to make money from a popular domain, video streaming business. With competition at its maximum temperature, entrepreneurs are being exposed to advanced video sharing scripts that are offering the abilities to create a video sharing website of your own. Unlike fundamental video CMSs, these scripts are offering full-fledged white-labeled clones of popular video streaming platforms like Netflix and YouTube.
In other words, if you are inspired by the business models of Netflix and YouTube and wish to start something like them, you can simply buy a Netflix Clone or YouTube Clone Script and create your video sharing website or even mobile apps within no time. In fact, some of the top clones offer all the video monetization features identical to YouTube and Netflix. You can ask your video viewers to subscribe to a membership plan like Netflix, or you can let them watch videos for free while you run Ads on your videos like YouTube.
What Else Makes a Reliable Video CMS in Addition to Sharing?
We saw an array of utilization for a video CMS these days. However, a few fundamental and technical aspects are musts for a competent video CMS in the current scenario. If you are looking for a video CMS for any of the above utilizations, make sure to inquire about these aspects, too:
- Live Streaming capabilities to interact with the audience in real-time.
- Batch uploading to upload multiple videos at the same time.
- Automatic transcoding to allow users to stream the videos on devices different video format like MP4, AVI, WMV, MOV, MKV, FLV etc.
- Adaptive bitrate switching to let users enjoy 4K and HD videos to standard videos dynamically, according to their device capability and corresponding internet bandwidth.
- Mobile app to acquire audience on both Smartphones and WebRTC platform.
- PCI-DSS compliance of payment gateways to carry on-site monetary transactions like purchasing a membership plan.
- Video Analytics to track reachability and performance metrics of individual videos.
Top 5 Video CMSs on the Market
Here is a list of the top five video CMSs and clone scripts on the market (not in a particular order). While preparing this list, I considered the availability of all the above-mentioned aspects in each of the video sharing scripts.
StreamTube is a readymade video CMS with features and UI similar to YouTube. This YouTube Clone Script offers all that you need to create a YouTube-like video sharing website.
Brightcove offers OTT solutions for creating video streaming platforms with Live as well as VOD capabilities. It also offers video monetization methods to earn from the videos being shared on the platform.
3. JW player
JW Player is a powerful video streaming CMS that began as a video player but now offers interactive video viewing supported across an array of devices. With its scalable hosting, the platform is capable of streaming live as well as VOD content for a large audience.
Dacast is a SaaS-based video CMS with flexible hosting through cloud computing. It supports features like stream archiving, mobile broadcasting, HD quality streaming, and advanced monetization for a business environment.
Vidizmo offers more than just video hosting and sharing capabilities. It is well equipped with fundamental video editing tools. The ability to create, edit, share, and track videos from a single platform makes it highly suitable for business implementation.
When video CMSs are letting you do this much, it is safe to say they are more than just video sharing platforms. What else do you think is a vital requirement for video CMSs in 2019? I would love to hear your thoughts.Opinions expressed here by Contributors are their own.
Published January 11, 2019