Videos that spark the interest of viewers vary in the niche from funny and cute to tutorials and promotions. In fact, the video-sharing platform and the second most visited website in the world, YouTube – hosts 856 million site impressions per day. According to statistics, 100 million hours of video content are watched on Facebook daily while users of Snapchat watch 10 billion videos per day.
The importance of video gives marketers an opportunity to use the same feature and promote their brand to its maximum potential.
Did you know that sixty-four percent of consumers make a purchase after watching branded social videos? As per reports by HubSpot, 97% of marketers claim videos help them enhance user’s understanding of their product or service, 76% say it helps them increase sales while nearly 5 in 10 agree that implementing videos in their marketing efforts reduce support queries.
Simply put, videos are an essential part of marketing strategies for the year 2019. By 2019, it is predicted that videos will make up for 80% of internet traffic worldwide and 85% in the US.
Whether you are endorsing a product, service, or an e-shop – a creative and attractive video will ensure that you reach your marketing goals swiftly. Additionally, the marketing videos can be in any form including tutorials, explanatory, and animated. However, the style is dependent on your business requirements, goals, and targeted audience.
In the infographic below, which comes courtesy of RenderForest, you’ll discover some statistics that prove the importance of video marketing and why you should consider video creation a priority in the year 2019.
Besides the importance, the below statistics also highlight how videos perform across different devices and platforms, the type of videos that leave an impact, and the ones that increase conversion. Take a look and let the insights speak for themselves.