Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By

Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of the ongoing week.

Apple and Salesforce Further Bolster Collaboration with a Fresh SDK for iOS

After the Initial Partnership Announcement in September, Both the Companies Are Fiercely Working Towards Robust Enterprise Application Development

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LiveRamp Expands Its Omnichannel Portfolio to Add Connected Television in Its Measurement Platform

LiveRamp Offers the World’s Largest Omnichannel Audience Measurement Graph. Marketers and Advertisers are Set to Benefit with the Company’s Latest Infusion of Connected TV to Its Platform

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LinkedIn Live Arrives in Beta to Disrupt Online Streaming Video Marketing

Video Has Powered a Resurgence in Engagement for LinkedIn’s 600 Million Users

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Dropbox Completes Acquisition of HelloSign

Dropbox Penetrates into the Enterprise Content Management Landscape; Introduces Digital Signatures, Workflow, and Document Automation

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NexTech Launches 3D Advertising Platform for Facebook

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Symantec Acquires Software Defined Perimeter and Zero Trust Innovator Luminate Security to Extend the Power of Integrated Cyber Defence in Cloud Generation

Luminate Delivers Private Secure Application Access to All Users, Regardless of Device, Location or Infrastructure; Significantly Extends Symantec’s Leadership in Cloud Security Beyond Alternative Approaches

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Symphony Technology Group Acquires PIM and MDM Leader EnterWorks

EnterWorks Merged with Winshuttle to Strengthen Complementary and Adjacent MDM Capabilities and Provide an End-to-End Approach to Product Data and Other Critical Master Data

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Uberflip and PFL Partner to Offer Customers ABM Direct Mail Experiences at Scale

Leading Content Experience Platform and Tactile Marketing Automation Solution Solidify Partnership To Enable Marketers to Combine Direct Mail and Digital Experiences to Boost ROI of ABM Campaigns

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WPP Reveals Branding for Its Newly Merged Brands Wunderman and Thompson

Landor, WPP’s In-House Design Factory, Was Engaged in Defining the New Brand— Wunderman Thompson

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That’s a wrap from us for this week. We will be back with more news next week.

Source: https://martechseries.com/sales-marketing/marketing-technology-bulletin-covering-the-week-gone-by-5/