VidMob closed an additional $6.4 million extension to its Series A financing. This latest round of funding includes new investor You & Mr. Jones, founded and led by former Global CEO of Havas David Jones, as well as existing investors Manifest Growth, Interlock Partners, Acadia Woods, and Macanta Investments.

VidMob’s technology solutions strive to make human creativity more scalable, adaptable, and accessible, as well as providing marketers with real-time insights into what drives creative asset performance.

VidMob plans to use the additional funding to expand its engineering and data insights teams and open a London office.